THE CAMPAIGN,
This new collection system debuted in 2017, in an initial 17 areas in 10 districts of the city.
This new system was then extended to an additional 12 entire districts in October, November and December 2018.
A further 8 districts joined them between November and December 2019.
On 1 September 2020, the progressive introduction of this new organic waste collection system was completed across the whole city when the Centro district was added.
In addition to placing the new brown bin in the streets, the City Council of Madrid has launched an information and environmental awareness campaign for citizens on how the new collection system works, how to sort organic matter properly and the benefits of recycling.
HOMES
A team of environmental informers is handing out explanatory posters and informing concierges of communal buildings on the launch of selective collection of organic waste in the selected districts.
And if you live in one of these districts, you will receive a letter from the Council with an information leaflet and a fridge magnet to be able to check what you can place in the new containers with the brown lid.
BUSINESSES, RESTAURANTS AND LARGE PRODUCERS
A team of environmental informers visited businesses and other establishments that generally produce organic waste (restaurants, fruit shops, canteens…)to inform their managers about the launch of the new selection system and its benefits.
SCHOOLS
Schools are also learning about the collection of organic waste via educational activities and children play a leading role in their own learning process.
MUNICIPAL PERSONNEL, SENIOR CENTRES AND RESIDENTS AND SHOPKEEPER’S ASSOCIATIONS
Municipal personnel, residents or shopkeepers' associations, senior centres and the general public can take part in training and information discussions for a better knowledge of the benefits of separating organic matter.
